Product Launch Checklist

What success looks like, who it is for, and what would make you slip the date. Align that before the checklist fills up.

• Product
  OKR & Goal SettingCreate OKRs (Objectives and Key Results) and goals for product teams with measurable outcomes.
• Product
  Problem Statement FrameworkCreate clear, actionable problem statements that align teams and drive focused solutions.

Product, support, tracking, and legal on one shared list with owners. Dry-run a week out.

• Product
  Product Launch ChecklistCreate comprehensive product launch checklists covering design, development, marketing, and operations.

Internal first, then customers. One message, many channels. Enable sales and support before the public post.

• Marketing
  Plan launch communicationsCopy-paste launch communications prompt for audiences, channels, and announcement copy.
• Marketing
  Write product messagingCopy-paste messaging prompt for positioning, value props, and audience-specific lines.
• Marketing
  Plan go-to-marketCopy-paste GTM prompt for audience, channels, narrative, and launch sequence.

Hour-by-hour runbook and a dashboard that already works. Tracking is not a launch-day task.

• Product
  Launch Day RunbookCoordinate launch day activities with a detailed, hour-by-hour execution plan.
• Product
  Launch Metrics DashboardDefine key metrics to track for product launches and create a monitoring dashboard structure.

Watch the first days, triage, then write what worked. Mixed feedback plus metrics. Then the retro.

• Product
  Post-Launch Analysis FrameworkAnalyze launched features to understand performance, user feedback, and identify improvements.
• Product
  Event Summary GeneratorGenerate comprehensive summaries of workshops, offsites, and working sessions.