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Product

Product Launch Checklist

Create comprehensive product launch checklists covering design, development, marketing, and operations.

Prompt

Create a product launch checklist for [feature/product name].

Launch Context:
- Launch date: [date]
- Product type: [web app / mobile app / feature]
- Target audience: [describe]
- Launch scope: [beta / full launch / phased]

Provide a comprehensive checklist organized by:

1. Pre-Launch Design
   - Design review complete
   - Design QA passed
   - Accessibility audit complete
   - Responsive design verified
   - Design system compliance
   - Asset exports ready
   - Design documentation complete

2. Pre-Launch Development
   - Code review complete
   - Unit tests passing
   - Integration tests passing
   - Performance testing complete
   - Security review complete
   - Browser/device testing complete
   - API documentation updated

3. Content & Copy
   - All copy reviewed and approved
   - Microcopy finalized
   - Error messages written
   - Help documentation complete
   - Release notes written
   - Marketing copy ready

4. Analytics & Tracking
   - Analytics events implemented
   - Conversion tracking set up
   - Error tracking configured
   - Performance monitoring active
   - User feedback mechanisms ready

5. Marketing & Communication
   - Launch announcement prepared
   - Email campaigns ready
   - Social media posts scheduled
   - Blog post/content ready
   - Press release (if applicable)
   - Internal communication sent

6. Operations & Support
   - Support team briefed
   - FAQ prepared
   - Support documentation ready
   - Escalation process defined
   - Monitoring dashboards set up
   - Rollback plan documented

7. Legal & Compliance
   - Privacy policy updated
   - Terms of service reviewed
   - GDPR compliance verified
   - Accessibility compliance verified
   - Data handling reviewed

8. Post-Launch
   - Monitoring plan active
   - Success metrics defined
   - Review meeting scheduled
   - User feedback collection plan
   - Iteration plan ready

Format as an actionable checklist with owners and due dates.

How to use

  1. 01

    Replace [feature/product name], [date], [web app / mobile app / feature], [describe], and [beta / full launch / phased] with your specific details

  2. 02

    Add context before the prompt: Describe your product and launch goals. Example: "Product: Mobile app checkout flow. Launch date: Feb 1, 2026. Product type: Mobile app feature. Target: E-commerce users. Launch scope: Phased rollout (10% then 100%)."

  3. 03

    If you have existing checklists: Paste your current launch checklist. Say "Improve this launch checklist: [paste checklist]"

  4. 04

    Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude

  5. 05

    Review the launch checklist: Check all sections (pre-launch design, development, content, analytics, marketing, operations, legal, post-launch)

  6. 06

    Customize for your product: Ask "Add checks for [specific feature]" or "Focus on [mobile app] specific requirements"

  7. 07

    Export to your tool: Copy the checklist to Jira, Linear, Notion, or your project management tool

  8. 08

    Assign owners: Add team members to each checklist item and set due dates

  9. 09

    Use for launch: Follow the checklist systematically before launch

Tips

  • Specify product type: Mention "Mobile app" or "Web app" so checklist is platform-appropriate
  • Include launch date: Mention actual launch date so AI can suggest timeline-based tasks
  • Request specific sections: Ask "Expand analytics & tracking section" or "Add more legal compliance checks"
  • For phased launches: Mention "Phased rollout" so AI includes rollout-specific checklist items
  • Save as template: Reuse the checklist structure for future product launches