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Marketing

Write product messaging

Copy-paste messaging prompt for positioning, value props, and audience-specific lines.

Prompt

Create a messaging framework for [product name]. Include:

1. Core Message
   - Primary value proposition (1 sentence)
   - Supporting points (3-5 key benefits)
   - Proof points (why should they believe this?)
   
2. Audience-Specific Messages
   - For [primary audience]: [tailored message]
   - For [secondary audience]: [tailored message]
   
3. Channel-Specific Messaging
   - Website/homepage: [message]
   - Social media: [message]
   - Email: [message]
   - Sales: [message]
   
4. Messaging Pillars
   - Pillar 1: [theme] - [key message]
   - Pillar 2: [theme] - [key message]
   - Pillar 3: [theme] - [key message]
   
5. FAQ & Objections
   - Common questions and answers
   - Objections and responses
   
Ensure all messaging is consistent, clear, and differentiated from competitors.

How to use

  1. 01

    Replace [product name] and placeholders with your specific product

  2. 02

    Add context about your target audiences and channels

  3. 03

    Include competitive positioning information

  4. 04

    Paste into your AI tool and review the generated framework

  5. 05

    Refine: Ask "Make it more specific" or "Add more proof points"

Tips

  • Keep core message simple and memorable
  • Tailor messages to audience and channel
  • Address common objections proactively
  • Test messaging with target users