Prompt pack4 steps7 prompts
Competitive Product Analysis
Use this when a product or sales decision needs a clear picture of alternatives. Map the set, use the products, then write recs. This is not the 90-minute competitive pass inside a sprint.
01Map the set
Direct, indirect, and “we just use a spreadsheet.” Sign up. Complete the key flows. Screenshot. Feature matrix only after you have used the thing.
02Commercial read
Positioning, packaging, price. Site, demos, reviews. Who they claim, at what price, with what story.
03Perception and SWOT
What customers say in reviews and support, then a SWOT that is specific enough to argue with. No generic “strong brand.”
- ProductSWOT Analysis FrameworkConduct a structured SWOT analysis for competitive positioning and strategic planning.
- ResearchAffinity Mapping AssistantSynthesize raw qual data (interviews, usability, diaries) using an affinity-style flow: clean, code, cluster into themes with evidence counts, outliers, severity-weighted ranking, and surprises.
04Recs and battle cards
What to copy, what to ignore, what to build. Battle cards for sales: when we win, when we lose, what to say.
Frequently asked questions
How many competitors?
Three to five you will actually use. Sales can keep a longer logo list. You still only deep-dive the set that can steal the deal.
Is this the same as the sprint competitive pass?
No. A sprint looks at a few products for 90 minutes to inform one prototype. This workflow is for a product or sales decision that needs battle cards.
We already have a feature matrix. Where do we start?
Use the products. A matrix without sign-up and a completed flow is a rumor. Then write recs, not another spreadsheet.