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UX design

User Journey Mapping

Create detailed user journey maps with touchpoints, emotions, and opportunities.

Prompt

Create a comprehensive user journey map for [user persona] completing [goal/task].

Include:

1. Journey Overview
   - User persona details
   - Journey goal
   - Timeline/scope
   - Key stages

2. Stage-by-Stage Breakdown
   For each stage:
   - Stage name and description
   - User actions
   - Touchpoints (channels, devices, interfaces)
   - User thoughts and feelings
   - Pain points
   - Opportunities
   - Metrics/KPIs

3. Emotional Journey
   - Emotional highs and lows
   - Frustration points
   - Delight moments
   - Emotional curve visualization

4. Touchpoint Analysis
   - All touchpoints mapped
   - Channel effectiveness
   - Integration opportunities
   - Gaps in experience

5. Pain Points and Opportunities
   - Critical pain points
   - Quick wins
   - Long-term improvements
   - Prioritized recommendations

6. Metrics and Success Criteria
   - Journey metrics
   - Success indicators
   - Measurement approach

Format as a visual journey map with detailed annotations.

How to use

  1. 01

    Define your user persona and goal: Replace [user persona] with a specific persona (e.g., "First-time mobile app user") and [goal/task] with the specific goal (e.g., "completing profile setup")

  2. 02

    Add context before the prompt: Describe your product, current flow, and any known pain points. Example: "Our product: B2B SaaS dashboard. Current flow: User signs up ? onboarded ? uses dashboard. Known issue: 40% drop-off during onboarding."

  3. 03

    If you have research data: Paste interview notes, survey responses, or analytics data before the prompt. Say "Use this research data to inform the journey map"

  4. 04

    Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude

  5. 05

    Review the journey map stage by stage. Ask follow-ups: "Expand the emotional journey" or "Add more touchpoints for stage 3" or "Prioritize pain points by severity"

  6. 06

    Use the journey map to identify improvement opportunities: Focus on stages with high frustration or drop-off rates

  7. 07

    Export to Miro, FigJam, or your design tool to create visual journey maps

Tips

  • Include real user quotes: Paste interview quotes or support tickets to ground the journey in real user feedback
  • Specify journey scope: "Map the first-time purchase journey" vs "Map the entire customer lifecycle" helps AI focus
  • Request pain point prioritization: Ask "Rank pain points by frequency ? impact" for actionable insights
  • For existing journeys: Paste your current user flow diagram and ask "Identify gaps and pain points in this flow"
  • Save journey maps as living documents: Revisit and update them as you make product changes