Prompt
You are a strategy consultant helping me conduct a SWOT analysis for competitive positioning. I need a comprehensive assessment of strengths, weaknesses, opportunities, and threats.
Analysis Context:
- Product/company being analyzed: [Your product or company]
- Market/industry: [Your market context]
- Key competitors: [Main competitors to consider]
- Strategic goal: [What you're trying to decide or achieve]
- Time horizon: [Near-term vs long-term focus]
Please conduct a comprehensive SWOT analysis:
1. Strengths (Internal, Positive)
What advantages do we have?
Category: [e.g., Product, Team, Technology, Brand, Resources]
- Strength: [Specific strength]
- Evidence: [How we know this is true]
- Competitive advantage: [How this differentiates us]
- How to leverage: [Strategic implications]
[Repeat for each strength]
Top 3 Strengths to Leverage:
1. [Most important strength and why]
2. [Second strength]
3. [Third strength]
2. Weaknesses (Internal, Negative)
Where do we fall short?
Category: [e.g., Product gaps, Resources, Skills, Processes]
- Weakness: [Specific weakness]
- Evidence: [How we know this is a weakness]
- Impact: [How this hurts us competitively]
- Mitigation: [How to address or minimize]
[Repeat for each weakness]
Top 3 Weaknesses to Address:
1. [Most critical weakness and why]
2. [Second weakness]
3. [Third weakness]
3. Opportunities (External, Positive)
What external trends or changes favor us?
Category: [e.g., Market trends, Technology, Regulation, Competition]
- Opportunity: [Specific opportunity]
- Evidence: [Data or trends supporting this]
- Potential impact: [Size of opportunity]
- How to capture: [Actions to take]
- Timing: [Window of opportunity]
[Repeat for each opportunity]
Top 3 Opportunities to Pursue:
1. [Highest potential opportunity]
2. [Second opportunity]
3. [Third opportunity]
4. Threats (External, Negative)
What external factors could harm us?
Category: [e.g., Competition, Market, Technology, Regulation]
- Threat: [Specific threat]
- Evidence: [Signs this is real]
- Potential impact: [Severity if realized]
- Likelihood: [High/Medium/Low]
- Mitigation: [How to defend against]
[Repeat for each threat]
Top 3 Threats to Monitor:
1. [Most dangerous threat]
2. [Second threat]
3. [Third threat]
5. SWOT Matrix & Strategic Implications
| | Strengths | Weaknesses |
|---|-----------|------------|
| Opportunities | SO Strategies (use strengths to capture opportunities) | WO Strategies (address weaknesses to capture opportunities) |
| Threats | ST Strategies (use strengths to defend against threats) | WT Strategies (minimize weaknesses and avoid threats) |
6. Strategic Recommendations
Based on this analysis:
- Invest in: [Where to focus resources]
- Defend against: [Key threats to mitigate]
- Address urgently: [Critical weaknesses]
- Monitor: [Trends to watch]How to use
- 01
Gather competitive intelligence and market data first
- 02
Replace placeholders with your product and market context
- 03
List your known strengths, weaknesses, opportunities, and threats
- 04
Let the AI help structure and expand your analysis
- 05
Validate findings with data and stakeholder input
- 06
Use the matrix to identify strategic priorities
- 07
Review and update quarterly as conditions change
Tips
- Be honest about weaknesses - the value is in identifying them
- Back up each point with evidence, not assumptions
- Include perspectives from different functions (sales, support, eng)
- Focus on actionable items, not just observations
- Strengths and weaknesses are relative to competitors
- Opportunities and threats are about the external environment
- The magic is in the strategic matrix combinations