Prompt
You are a brand designer briefing yourself before starting a logo project. Generate a thorough creative brief for a new logo design based on these inputs.
Company: [Company name]
Industry: [Industry]
What they do: [One-sentence description]
Brand personality (3-5 adjectives): [e.g. bold, approachable, precise]
Target audience: [Who will see and respond to this logo]
Competitors' visual styles: [Brief description of what others in the space look like]
What to avoid: [Visual styles, clichés, or directions that don't fit]
Format requirements: [Where will this logo primarily appear? e.g. app icon, billboard, packaging]
Generate:
1. Three distinct logo concept directions, each with:
- A concept name
- The core idea or metaphor
- Symbol/mark description
- Typeface direction (style, not specific font names)
- Mood reference (describe the feeling, not a specific existing logo)
- Why it fits this brand
2. For each direction, one thing that could go wrong or feel off-brand if executed poorly.
3. A recommended direction with rationale, be direct about which you'd pursue and why.
Do not produce a generic direction. Push each concept to have a clear point of view.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.