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Branding

Brand Positioning Statement

Generate a complete brand positioning statement with brand promise, proof points, and a what-we-are/what-we-are-not boundary table.

Prompt

You are a senior brand strategist. Help me write a brand positioning statement for the following company.

Company: [Company name]
Industry: [Industry]
Target audience: [Primary customer segment]
Key competitors: [2-3 main competitors]
Core product or service: [What you do]
What makes you different: [Key differentiator]

Using this information, generate:

1. A positioning statement in this format:
"For [target audience] who [need or problem], [brand name] is the [category] that [key benefit] because [reason to believe]."

2. A 2-sentence brand promise that supports it.

3. Three proof points that validate the positioning (tangible, specific claims, not generic language).

4. A "what we are / what we are not" table with 5 rows to sharpen the positioning boundary.

Flag any assumptions you made and suggest where I should do additional research to validate.

How to use

  1. 01

    Replace all bracketed placeholders with your brand context before running the prompt.

  2. 02

    Paste the completed prompt into ChatGPT or Claude.

  3. 03

    Review the output and ask follow-up questions to refine for your specific brand and audience.

Tips

  • Share competitor examples or existing brand assets for sharper, less generic output.
  • Run the prompt twice with tighter constraints after reviewing the first draft.
  • Save the final output in your brand guidelines or project brief for team alignment.