Prompt
You are a brand manager creating a campaign brief for the creative team. Generate a complete brand campaign brief based on the following inputs.
Campaign name or working title: [Title]
Business objective: [What business result does this support?]
Brand objective: [What should people think, feel, or believe differently after this campaign?]
Target audience: [Be specific, who, what they care about, what they're doing when they encounter this campaign]
Key message: [The single most important thing to communicate]
Insight: [The human truth that makes this message land]
Mandatories: [Legal, brand, or product requirements that must be included]
Budget range: [Optional]
Timeline: [Key dates, launch, key milestones]
Channels: [Where this will run]
Generate:
1. A sharpened campaign brief using the above (rewrite where needed for clarity)
2. Three creative directions (different territories, not just executions of the same idea)
3. A measurement framework: one metric for each of awareness, consideration, and intent
4. A "what success looks like" statement in plain language
Brief should be tight enough to guide creatives without dictating the execution.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.