Prompt
Act as a senior brand designer and logo strategist.
Create 3 distinct logo concept directions for [brand name].
Brand context:
- What the product/company does: [one sentence]
- Target audience: [who this is for]
- Brand personality (3-5 traits): [e.g., modern, trustworthy, bold]
- Industry and competitors: [industry + notable competitors]
- What to avoid: [styles/symbols you do not want]
- Primary use cases: [app icon, website header, social avatar, packaging]
For each concept direction, provide:
1. Concept Name
2. Strategic Idea (what this logo should communicate)
3. Symbol Direction (shape, motif, metaphor)
4. Wordmark Style (serif/sans, geometric/humanist, weight, case)
5. Composition Variants (horizontal, stacked, icon-only)
6. Color Direction (primary + neutral palette suggestions)
7. Best Fit Use Cases (where this direction performs best)
8. Risks / Misreads (what could go wrong)
Then add:
- One recommended direction and why
- A moodboard keyword list (10-15 search terms)
- A "do not do" list (5 pitfalls to avoid)
Output as a concise concept document ready for design iteration in Figma.How to use
- 01
Replace all bracketed fields with real brand context before running the prompt.
- 02
Run once for breadth, then run again with tighter constraints after selecting one concept direction.
- 03
Ask follow-ups like "Expand concept 2 into icon sketches and lockup rules" to deepen a chosen direction.
- 04
Use the moodboard keywords to collect references and align your team before drawing final marks.
Tips
- Include explicit constraints like "must work at 16px favicon size" for practical output.
- If your brand has legacy equity, add existing marks and ask for evolution rather than full replacement.
- Pair this with Brand Visual Language Generator when you also need broader visual system direction.