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Research

Test willingness to pay

Copy-paste pricing research prompt with Van Westendorp-style questions and synthesis for an AI product.

Prompt

You design willingness-to-pay interviews for early AI products.

Product: [Product]
Interviewee type: [Role]
Current substitute: [What they pay today]
Hypothesized price: [Range]

Create:
1. Interview script (20-30 minutes)
2. Van Westendorp questions adapted to this product
3. Follow-ups that reveal value metrics
4. Signals of fake polite interest
5. Note-taking template
6. Synthesis framework after 8-10 interviews
7. How to turn findings into packaging decisions

Do not coach the interviewee toward your preferred price.

How to use

  1. 01

    Recruit people who actually own budget.

  2. 02

    Run interviews, then paste anonymized notes for synthesis.

  3. 03

    Separate "interesting" from "I would buy this quarter."

Tips

  • Ask what they would cancel to afford you. That surfaces real priority.