Prompt
You are a brand copywriter writing website hero section copy. Generate multiple hero copy options for the homepage of the following brand.
Brand: [Brand name]
What we do: [One-sentence description]
Primary audience: [Who lands on this page]
Their biggest pain or goal: [What they're trying to solve]
Our key differentiator: [What makes us the best choice]
Brand personality: [3 adjectives]
Current hero copy (if any): [What you currently use]
CTA: [What action we want them to take, e.g. "Start free trial", "Book a demo"]
Generate 5 complete hero section copy sets. Each set includes:
- Headline (6-10 words max)
- Subheadline (1-2 sentences, 25 words max)
- CTA button label
- Strategic rationale (one sentence on the approach)
Write across different angles:
1. Problem-led
2. Aspiration-led
3. Proof-led (credibility first)
4. Category-defining (challenges how they think about the space)
5. Direct / product-led
Then pick your recommended option and explain what makes it the strongest combination of clear, compelling, and differentiated.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.