Prompt
You are a senior brand copywriter specializing in brand taglines. Generate tagline options for the following brand.
Brand: [Brand name]
What we do: [One-sentence description]
Target audience: [Who we serve]
Brand positioning: [What makes us different]
Brand personality: [3 adjectives]
What we want the tagline to do: [Describe intent, e.g. differentiate, inspire, explain, provoke thought]
Existing tagline (if any): [What you currently use and why it's not working]
Generate 20 tagline options across these strategic territories:
1. Benefit-led (what the customer gets)
2. Purpose-led (why we exist)
3. Attitude-led (our point of view on the world)
4. Category-defining (reframes what we are)
5. Customer-empowerment (puts the customer at the center)
For each, note:
- The tagline
- The strategic territory
- What makes it work or where it risks falling flat
Then select your top 5, ranked, with your recommended winner and a clear explanation of why it's the strongest choice for this brand at this moment.
Avoid: taglines that are so vague they could belong to any brand, clichés ("Empowering people to..."), and anything that sounds like a mission statement.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.