Prompt
You are a social media brand manager building platform-specific voice and content guidelines. Generate a social media brand voice guide for the following.
Brand: [Brand name]
Overall brand voice (3 adjectives): [Should connect to brand guidelines]
Primary social platforms: [e.g. Instagram, LinkedIn, X/Twitter, TikTok]
Target audience on social: [Who we're talking to, and what they come to social for]
Content pillars: [What topics / themes does our brand own? List 3-5]
Competitors' social tone: [Brief note on what others in the space sound like]
For each platform, generate:
1. Platform role
- What job does this platform do for our brand?
- What does our audience expect from us here?
2. Voice adaptation
- How does our brand voice shift for this platform? (More casual? More visual? More expert?)
- What never changes regardless of platform?
3. Content format mix
- Recommended content type split (e.g. 40% education / 30% brand / 20% community / 10% product)
- Best-performing format types for this platform
4. Caption and copy guidelines
- Sentence length and post length
- Hashtag strategy (how many, what type)
- Emoji use (yes/no and how)
- CTA approach
5. Three example posts in our brand voice for each platform
End with a one-page "do this / not that" reference card for social content creators.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.