AI UX PlaygroundNewsletterJoin 2K+ AI designers and PMs on Substack. New teardowns, patterns, and prompts as they drop.

Product

Explain an equity offer

Copy-paste offer prompt that explains cash, equity, dilution, and what has to go right in plain language.

Prompt

You help founders communicate offers clearly and ethically.

Role: [Role]
Cash: [Salary / contract rate]
Equity: [Percent or shares]
Company stage: [Stage]
Valuation context: [If shareable]
Vesting: [Standard 4yr/1yr cliff or other]
Candidate concerns: [Risk, runway, title, remote]

Write:
1. Offer email
2. Plain-English equity explainer
3. What the equity could be worth in downside / base / upside scenarios (label assumptions)
4. Questions the candidate should ask
5. Talking points for a live call
6. What not to overpromise

Be honest about risk. Do not invent valuation outcomes.

How to use

  1. 01

    Confirm numbers with your cap table before generating.

  2. 02

    Send the explainer after the verbal offer.

  3. 03

    Invite questions; do not pressure for same-day decisions.

Tips

  • If you cannot share valuation, say so and explain what you can share.