Design & Analyze a Survey

Name the decision the survey will inform. Then write questions and audit them for leading wording, mixed scales, and length.

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  Survey Question AuditorQuality-check a draft survey before launch: leading language, double-barreled items, scale mismatches, bias, order effects, and more. Pairs with Survey Question Generator for write-then-audit workflows.
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  Research Question SharpenerTurn a vague or bloated stakeholder question into scorable, method-mapped research questions with prioritization and out-of-scope flags. Use before writing a discussion guide or survey.
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  Survey Question GeneratorDesign effective, unbiased survey questions that yield actionable insights.

Who, how many, which channel. Cognitive-pretest on a handful of people before the full send. Then launch and remind.

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  Survey Fielding KitLaunch package for a survey: who to send to, quotas and implied send volume, invitation, 3-day and 7-day reminders, thank-you, and channel variants. Not a generic email prompt.
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  Survey Cognitive PretestTurn a draft survey into a 5-person think-aloud protocol: what to listen for, likely misreads, time estimate, and rewritten items before you field. Use after Survey Question Auditor, before the Fielding Kit.
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  Participant Screener Survey BuilderDraft a recruitment screener with intro copy, behavioral and qualifying items, explicit disqualifiers, routing notes, and recruiter guidance. Goes deeper than a high-level recruitment plan.
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  Participant Consent & Session CommsPlain-language consent and logistics: recording, data use, how to stop, incentive, and calendar copy. Variants for interviews, usability tests, surveys, and diaries.

Drop junk and straight-liners, code open ends, then run the analysis. Do not write insights from the raw export.

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  Survey Data Quality & Open-End CoderBefore analysis: exclusion rules for speeders, straightliners, and junk; then a codebook for open-ends with example recodes. Hand off a clean file to Survey Analysis Framework. Does not invent statistics.
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  Survey Analysis FrameworkAnalyze survey data to extract design insights, identify patterns, and generate actionable recommendations.
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  Research Insight Statement WriterTurn themes and observations into decision-ready insight statements (Observation, Pattern, Implication, Recommendation) plus a short exec "So What" summary. Use after synthesis or affinity output.

Lead with what the numbers mean for the decision. Charts in the appendix if they help. Do not start with methodology.

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  Research Readout BuilderBuild a research readout deck structure: TL;DR, overview, one slide per finding with evidence and recommendations, prioritized actions, unknowns, appendix, plus speaker notes. More research-specific than generic shareouts.