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Prompt pack4 steps6 prompts

Run a Beta / Early Access Program

Use this when the product works but you are not ready for everyone. A beta is a learning program with a go/no-go. When you decide to ship, switch to the launch workflow. Do not run both as one blob.

  1. 01Set beta goals

    What you must learn, what would stop the launch, how long, and what participants should expect. Vague “get feedback” is not a goal.

  2. 02Recruit and onboard

    Mix of power users and newer ones. Over-recruit. Welcome them with known issues and a place to talk.

  3. 03Run the beta

  4. 04Decide and hand off

Frequently asked questions

When do we start the launch workflow?

The day you decide to ship. Carry known issues, the readout, and who already has access into launch readiness. Do not duplicate GTM in the beta.

What if we cannot fix what we hear?

Do not run a beta. A beta with no engineering capacity is a support queue. Run a handful of usability sessions instead.

How is this different from a launch?

A beta has a learning goal and a go/no-go. A launch has a date and an audience of everyone. If you are already announcing, you are in the launch workflow.