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Marketing

Write email campaign copy

Copy-paste email campaign prompt for subject lines, body copy, and CTAs that convert.

Prompt

Create email campaign copy for: [Campaign purpose/Product announcement]

Include:

1. Campaign Strategy
   - Campaign goal and objectives
   - Target audience
   - Key message
   - Call-to-action

2. Email Sequence
   - Number of emails in sequence
   - Purpose of each email
   - Timing and cadence

3. Subject Lines
   - Primary subject line
   - 3-5 alternative subject lines
   - A/B testing suggestions
   - Preview text options

4. Email Body Copy
   - Opening hook
   - Value proposition
   - Key benefits
   - Social proof or testimonials
   - Clear call-to-action
   - Closing

5. Personalization
   - Personalization tokens to use
   - Dynamic content suggestions
   - Segmentation recommendations

6. Design Considerations
   - Visual elements needed
   - Layout suggestions
   - Mobile optimization notes

7. Testing and Optimization
   - A/B test ideas
   - Metrics to track
   - Optimization opportunities

Format as ready-to-use email copy with design notes.

How to use

  1. 01

    Replace [Campaign purpose/Product announcement] with your specific campaign goal (e.g., "Product launch for our new AI design tool" or "Monthly newsletter for subscribers")

  2. 02

    Add context before the prompt: Describe your brand voice, target audience, and campaign goals. Example: "We're a B2B SaaS company with a professional but friendly tone. Target: Product managers. Goal: Drive sign-ups for our new feature."

  3. 03

    Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude

  4. 04

    Review the email sequence: The AI will generate subject lines, email body, and CTA options

  5. 05

    Ask for variations: Request multiple subject line options or email body variations for A/B testing

  6. 06

    Customize for your email platform: The output is ready to use, but adapt personalization tokens to match your email tool (Mailchimp, SendGrid, etc.)

  7. 07

    Test before sending: Review all emails in the sequence for tone consistency and clear CTAs

Tips

  • Include examples of emails you like: "Write subject lines similar to [company name]'s style - curiosity-driven, benefit-focused"
  • Specify email length: "Keep email body under 150 words" or "Make it scannable with short paragraphs"
  • Request multiple variations: Ask for "10 subject line variations" to pick the best ones for testing
  • Include existing campaign performance: "Our best-performing emails use questions in subject lines" helps AI match your style
  • Test subject lines with email preview tools or colleagues before sending