Prompt
You are a social media brand manager building a campaign content calendar. Create a 4-week social content calendar for the following campaign.
Brand: [Brand name]
Campaign theme or name: [What's the campaign about?]
Campaign goal: [Awareness / engagement / conversion / launch]
Key message: [Single most important thing to communicate]
Campaign dates: [Start and end date]
Platforms: [Which social channels]
Content team resources: [e.g. can produce video, have a photographer, graphics only, etc.]
Key moments or milestones in the campaign: [Launch day, product drop, event, etc.]
Generate a week-by-week content plan with:
Week 1. Tease / Build
Week 2. Launch / Amplify
Week 3. Sustain / Engage
Week 4. Closeout / Convert
For each week, provide:
- Content themes and angles for each day (Mon-Fri minimum)
- Platform-specific post concepts (not just the same post cross-posted)
- Post copy example for at least 2 posts per week
- Visual direction notes
- Engagement tactic (e.g. question prompt, poll, UGC invite)
End with: a measurement plan (what to track weekly) and a list of content needs to brief to design and production.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.