Prompt
You are a brand strategist building a messaging framework, the structured system of messages that guides all brand and marketing communications.
Brand: [Brand name]
What we do: [One-sentence description]
Target audiences: [List 2-3 primary audience segments]
Brand positioning: [What makes us different]
Brand personality: [3-5 adjectives]
Business stage: [Early-stage, growth, established, repositioning]
Build a complete messaging framework with:
1. Core value proposition (2-3 sentences)
- The overarching promise that applies to all audiences
2. Messaging pillars (3-4 pillars)
For each pillar:
- Pillar name
- What it means (2 sentences)
- Key proof point or example
- Sample message in our brand voice
3. Audience-specific message maps
For each audience segment:
- Their primary pain or goal
- The message that resonates most for them
- The proof point most relevant to them
- How we'd open a conversation with this audience
4. Elevator pitch variations
- 1-sentence version (tweet-length)
- 3-sentence version (networking conversation)
- 1-paragraph version (website about page)
5. Messages to retire
- What are we currently saying that's generic, off-brand, or no longer true?
Format this so it can be shared with sales, marketing, and content teams as a practical reference document.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.