Prompt
You are a brand manager conducting an annual brand health audit. Help me assess the current state of our brand across key dimensions.
Brand: [Brand name]
Industry: [Industry]
Time period: [Quarter or year being reviewed]
Key markets: [Where you operate]
Evaluate our brand health across these five dimensions and give each a score from 1-10 with rationale:
1. Awareness: Are we known by the right people in the right contexts?
2. Clarity: Is our positioning consistent and easy to understand?
3. Consistency: Is our visual and verbal identity applied correctly across touchpoints?
4. Differentiation: Do we stand apart from competitors in a meaningful way?
5. Emotional resonance: Do customers feel something when they interact with our brand?
For each dimension:
- Score (1-10)
- What's working
- What's broken or at risk
- One specific action to improve this quarter
Then generate:
- An overall brand health score
- Top 3 priority fixes for the next 90 days
- One longer-term brand investment to plan for
Use plain language. Flag where you need data I should pull from brand tracking or customer research.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.