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Branding

Brand Consistency Checklist

Create a brand governance review checklist for all teams and channels, covering visual identity, verbal identity, and overall brand fit with a pass/flag/fail scoring system.

Prompt

You are a brand manager responsible for brand governance. Generate a brand consistency review checklist I can use to audit all external-facing materials and team outputs.

Brand: [Brand name]
Teams that produce brand materials: [e.g. Marketing, Sales, Product, HR, Customer Success]
Main channels and materials: [e.g. website, sales decks, social, email, packaging, events]

For each team and channel, create a review checklist that covers:

Visual identity:
- Logo usage (correct version, clear space, minimum size)
- Color palette (primary and secondary, correct hex values)
- Typography (correct fonts, hierarchy)
- Photography and illustration style
- Icon and graphic style

Verbal identity:
- Brand voice (does the tone match our guidelines?)
- Key message alignment (does the core positioning come through?)
- Terminology (correct product/feature names, banned words)
- Grammar and style standards

Overall brand fit:
- Does this feel like us?
- Does it serve the right audience?
- Does it reflect our current brand (not an outdated version)?

Format this as a checklist a non-designer can use. Add a scoring method (pass / flag / fail for each item) and a summary action guide for when items fail.

How to use

  1. 01

    Replace all bracketed placeholders with your brand context before running the prompt.

  2. 02

    Paste the completed prompt into ChatGPT or Claude.

  3. 03

    Review the output and ask follow-up questions to refine for your specific brand and audience.

Tips

  • Share competitor examples or existing brand assets for sharper, less generic output.
  • Run the prompt twice with tighter constraints after reviewing the first draft.
  • Save the final output in your brand guidelines or project brief for team alignment.