Prompt
You are a brand strategist specializing in brand archetypes. Help me identify the right brand archetype for my company.
Company: [Company name]
What we do: [Product or service description]
Our customers: [Who they are, what they care about]
Our values: [List 3-5 core values]
The feeling we want customers to have: [Emotion or experience]
Brands we admire and why: [Optional: 2-3 reference brands]
Using the 12 Jungian brand archetypes (Hero, Sage, Explorer, Innocent, Ruler, Creator, Caregiver, Everyman, Jester, Lover, Rebel, Magician), do the following:
1. Recommend the primary archetype with a clear rationale tied to our business and customers.
2. Recommend a secondary archetype that adds dimension without creating conflict.
3. Explain how this archetype combination should influence:
- Our tone of voice
- The emotions we evoke in marketing
- The stories we tell
- What we should never do or say
4. Give three example headline directions that embody this archetype.
Avoid defaulting to the most generic fit. Push for the archetype that creates the most distinctive and ownable brand space.How to use
- 01
Replace all bracketed placeholders with your brand context before running the prompt.
- 02
Paste the completed prompt into ChatGPT or Claude.
- 03
Review the output and ask follow-up questions to refine for your specific brand and audience.
Tips
- Share competitor examples or existing brand assets for sharper, less generic output.
- Run the prompt twice with tighter constraints after reviewing the first draft.
- Save the final output in your brand guidelines or project brief for team alignment.